ÇàÇà²ÝÊÓƵ


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10,000 years old. Brand: New.

Welcome to the new branding for ÇàÇà²ÝÊÓƵ Council!

Our new brand reflects a significant engagement process with community members, artists, and elders on the Lands. On May 22, it was approved by the Board of Directors, which represents the eleven communities of the ÇàÇà²ÝÊÓƵ Council.


Our rebranding began with a desire to address an existing brand that was not only outdated but, more curiously, was inspired by Indonesian culture rather than Tjukurrpa.


In rebranding, we wanted to address the inconsistency of branding throughout our businesses and divisions. We wanted our proactive work in dealing with existing silos throughout the Council to be reflected in our branding as well.


Creating Communities was commissioned for a branding process that began with community engagement. They took on these community aspirations and sought to reflect these values in our brand development.


Our brief was for a memorable brand reflective of culture that is accessible and easily reproducible across many mediums.


Our consultative approach embraced the artwork and inspiration of the arts communities in Warburton, Wingellina, and others. In total, 21 artworks informed the palette and artistic direction of the new brand.


These works featured a strong prevalence of rock holes and a familiar loose, organic style, both of which are reflected in the new brand.

Our palette reflects the colours of ÇàÇà²ÝÊÓƵ lands—their contrast and diversity.


We’ve taken inspiration from these artworks rather than trying to represent all aspects of culture (Tjukurrpa) in one device - that’s impossible! 


While inspired by different artworks, it’s ultimately a brandmark that will serve us in all the varied ways we express ourselves visually. 


We look forward to showing you more of the brand in action in the upcoming months as we re-launch our website, develop printed and digital media, and roll out the brand across merchandise. 


Stay tuned, and welcome to our new brand! 


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On July 3, a significant milestone was reached with the launch of the ‘STRONG’ Community Development Program (CDP) in Warburton. This initiative, a partnership with the National Indigenous Australians Agency (NIAA), marks a monumental step forward for the ÇàÇà²ÝÊÓƵ lands, its people, and their future. The STRONG program aims to provide genuine work opportunities for Yarnangu, with over 40 new jobs in the initial trial phase. At today's launch, ten employment contracts were signed, both in Warburton and via online streamed communities across the Lands. The goal is clear: Strong Pathways and Strong Yarnangu. By creating strong pathways to work, we can ensure that Yarnangu remain strong on the Lands. This collaborative effort between our CDP team and the government has resulted in a program that not only meets these needs but also empowers the community through sustainable and meaningful work. Sonja Voogd Armstrong, General Manager of CDP, expressed the excitement shared by many at the program’s launch. “This is the culmination of months of work by our CDP people on the Lands and our Perth CDP team, along with many others,” Sonja said. “Ralph Addis, Thomas Williams, our CEO, Mr. Fred Chaney, and the NIAA staff have all invested significant time and effort to turn this possibility into a reality.” “While this is a trial, there is potential for expanding the program to create genuine, enduring work opportunities for Yarnangu,” she continued. “Substantive work and strong pathways for the future are essential for fulfilling the aspirations of Yarnangu to remain on the land and flourish. Today marks the beginning of something with a long, strong future.” The STRONG program starts with 45 jobs for Yarnangu, but it signifies a deeper cultural shift—not only for them but also in how CDP and the Council support work on the Lands.
By Natasha Perkins 01 Jul, 2024
ÇàÇà²ÝÊÓƵ Council Group has appointed Jodie Matthews as General Manager of Youth and Education for the eleven member communities on the Lands. The new role has been created to collaborate with the Education Department of Western Australia and other service providers to improve educational outcomes for youth on the Lands. The role is highly integrated with other functions within the Council, recognising the significant impact of multiple factors on education outcomes. "This new role has been created to oversee the delivery of culturally responsive initiatives that target education and training programs from early childhood (before school), children and youth, and adult education," Jodie said. Jodie is a former Principal of the school at Warburton (2013-2014) and later returned in 2017 as Executive Deputy Principal based at Warakurna. Having previously worked with the Education Department at the regional office in Kalgoorlie, Jodie's role included frequent visits to support the ÇàÇà²ÝÊÓƵ schools and their principals. Her familiarity with the network of schools on the Lands, their potential, and challenges runs deep. In announcing the new role, CEO of ÇàÇà²ÝÊÓƵ Council Group, Thomas Williams, highlighted the importance of the appointment. "We’re taking this significant step to ensure our members have the strongest foundation possible for flourishing on the Lands," Thomas said. "It’s another step to helping Yarnangu lead lives filled with purpose and agency and remain on the Lands." While introducing Jodie to the Council’s employees, Fred Chaney - a friend of the ÇàÇà²ÝÊÓƵ and Board Advisor - also emphasised the role's significance. "This is a terrific day for the people on the Lands and for the Council. Education has always been a critical key for people having a strong future," Fred said. "The challenge of equipping Yarnangu to walk in two cultures is a large one—we are well aware of the realities of this challenge."  "Like so many areas—housing, health, employment, and families among them—education is interrelated. The approach by the Council’s CEO is holistic and it needs to be as we’re addressing systemic issues on the Lands. Jodie’s appointment is another piece in the jigsaw that combines to create a picture of flourishing through all of our member communities," Fred added. Jodie’s role, effective immediately, will lead the Council’s advocacy for child and youth education. While based at the Council’s head office, Jodie will spend significant time within the communities on ÇàÇà²ÝÊÓƵ Lands.
By Natasha Perkins 26 Jun, 2024
Starting July 1, the ÇàÇà²ÝÊÓƵ Lands will standardise to a single time zone, marking a significant alignment for our communities. For years, the challenge of operating across different time zones has posed issues for the eleven member communities, with six following Western Standard Time (WST) and five adhering to Central Standard Time (CST). This division has often led to confusion, inefficiencies, and operational difficulties for our staff and the communities we serve. Recognising these challenges, our Community Development Advisors (CDAs), in collaboration with feedback from the Western Australia Police Force (WAPOL) and the Education Department, have proposed unifying the entire ÇàÇà²ÝÊÓƵ Lands under Western Standard Time (WST). Consultations with key personnel across the Lands have revealed strong support for the move to one time zone, emphasising its potential to streamline daily operations, enhance service coordination, and boost community engagement. Aligning with our strategic objectives, this move aims to improve operational efficiency and increase community satisfaction. By adopting a single time zone, we anticipate smoother communication, better scheduling, and a unified sense of time that will benefit everyone involved. We look forward to seeing the positive impacts this change will bring to our communities.
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